Medicinal plants are the oldest known health-care products. Their importance is still growing although it varies depending on the ethnological, medical and historical background of each country. Indian medical systems, among them the ancient science of Ayurveda, have always been aware of the medicinal value of plants. Ayurveda was preached by sears like Atreya, Charaka, Sushruta, Madhva and Kashyapa. These people established fundamental aspects of the science and they are still valid today.

Ayurveda as a science has witnessed many changes and is expected to play significant role in future healthcare system. The herbal drug industry is considered to be a high growth industry of the late 90s and seeing the growing demand, it is all set to flourish in the next century.

Keeping in mind the global potential, Ind Swift has entered the OTC, Herbal, Food and Dietary supplements segment with launch of its division AyuVeda. AyuVeda is targeting global market with its single and polyherbal formulations.